Sweep is the operating system that captures how you think, how you work, and how you run your business so nothing is ever lost when your assistant does.
And if your EA is wrong for the role, you will know within 48 hours.
Every time an EA leaves, your preferences, your relationships, your unwritten rules, and your entire operating context disappear. The next person starts from zero. You spend weeks rebuilding what should never have been lost in the first place. And the whole time you have no way of knowing if the new person is actually executing or just looking busy.
You have great playbooks. Your EAs still underperform.
Every transition costs you weeks of productivity and institutional knowledge you can never fully recover.
You have zero visibility into whether your EA is actually executing without asking them directly.
Every time an EA leaves, what walks out the door is not a person. It is your context. Your contacts. Your preferences. Your unwritten rules. Your relationships. Your operating brain. That is what is actually at risk every single time the seat changes — and that is exactly what Sweep insures.
Because Sweep structures every single thing your EA is supposed to do into time-blocked recipes with hard gates and binary scoring, there is nowhere to hide. Either the block is complete or it is not. Either the gate was passed or it was not. Within 48 hours of onboarding a new EA onto Sweep, you will know with certainty whether this person is capable of operating at your level.
No more three-month auditions. No more benefit of the doubt burning your most valuable asset. No more finding out too late.
Sweep is the insurance policy on your time, your context, and every EA seat you will ever fill. You pay for it once. It protects you every single time.
to know if your EA is the right fit
context lost on any EA transition
to full EA onboarding from day one
A new EA can onboard in under 48 hours using only what lives in SWEEP.
A CEO can see their assistant's daily performance score without sending a single message.
An EA departure triggers a complete handoff document with zero manual preparation.
Every task has an owner, a priority, and a deadline visible on one screen.
Sweep captures your complete operating brain in a single guided experience called the 142 Minutes of Freedom. The app asks the questions. You just talk. Everything that lives in your head — your context, your contacts, your preferences, your Project Atlas — gets locked into your Freedom Vault. Any EA can be fully trained on it in under 48 hours. Complete it from your phone, on a flight, in a car, in one session.
A guided in-app experience that captures your entire operating brain. The app asks the questions. You just talk. Your answers build your Freedom Vault — context, contacts, preferences, and Project Atlas — in one session from your phone.
Structured daily time blocks with exact tasks, gate conditions, and a clear definition of done for every EA role. Your EA always knows what is expected and when.
Binary performance visibility updated in real time. Done or not done. No ambiguity. No check-in messages. No wondering.
Every screen eliminates ambiguity for your EA and eliminates check-ins for you.
The app walks you through a guided dictation capturing your preferences, relationships, communication style, and unwritten rules. Complete it from your phone in one session.
Structured daily time blocks with hard gates ensure nothing falls through the cracks and performance is visible in real time. Tactical, strategic, step-by-step. They will not miss a single thing you ask them to do.
When an EA leaves, the Handoff Protocol auto-generates a complete transfer document from your Freedom Vault so the next person is operational in under 48 hours.
I spent 20 years building a hospitality agency from the ground up. Events, experiences, sponsorships, multi-city productions, eight-figure revenue. And for most of those years, I had assistants — but I was afraid to actually hand over the controls.
I thought managing my own inbox was my job. I thought being across every email, every relationship, every moving piece was what made me a good founder. I was wrong, and I did not know it yet.
Then I met Dan Martell and read Buy Back Your Time. That book changed everything. It gave me the language for what an executive assistant is actually supposed to do and what a CEO is supposed to let go of. The moment I committed to building a real EA system, I bought back 20 to 30 hours a week. We grew another layer. Then another.
But even with the playbooks, even with the SOPs, I burned through nearly 10 EAs in three years. Offshore, onshore, every profile you can imagine. I gave them everything. I just could not be there every minute to manage them — and I refused to micromanage. I wanted people who could get it. Who knew the definition of done. Who understood the 10-80-10. Who could punch in, execute, and punch out without me holding their hand.
The problem was never the people. It was that there was no system underneath them that made success automatic. No guardrails. No daily scoring. No way to protect the context when someone left.
So I built it.
Sweep is what happens when Dan Martell's frameworks — thousands of hours of research, refinement, and real-world testing — meet 20 years of operational blueprints and get turned into a daily operating system that runs underneath your EA every single day. It is not theory. It is the exact system I wish had existed every single time I onboarded a new assistant and hoped this one would finally be the one who stuck.
A new EA can onboard in under 48 hours using only what lives in SWEEP.
A CEO can see their assistant's daily performance score without sending a single message.
An EA departure triggers a complete handoff document with zero manual preparation.
Every task has an owner, a priority, and a deadline visible on one screen.
No tiers. No confusion. No annual commitment required to start.
This is not another tool your EA uses. This is the operating system that runs underneath everything your EA does. The first month will tell you more about your assistant than the last year probably did.
Built From 10 EAs, Dan Martell's Playbook, and Thousands of Hours of Getting This Right.
For 20 years I ran a hospitality agency and always had assistants. But I was afraid to hand over real control. I thought managing my own inbox was my job. I thought being across everything was what made me the founder. Then I read Buy Back Your Time and realized I had it completely backwards. The moment I committed to a real EA system, I bought back 20 to 30 hours a week. We grew. Then I burned through nearly 10 EAs in three years — offshore, onshore, every profile. The playbooks were there. The SOPs were there. But without guardrails, without a clear definition of done, without a system that ran underneath them every day, I was still the one holding it all together. So I stopped giving people playbooks and started building the operating system that makes playbooks actually work. Sweep carries thousands of hours — Dan Martell's frameworks, my own operational experience, and every hard lesson from every assistant who almost got it right. You get all of it on day one.